by Boobado Download on the App Store
For iPhone

Wish it. Wrap it. Keep it a surprise.

GiftWhimsy is a private wish list for the people you actually shop for. Save what you love all year, share it with your circles, and let them quietly wrap gifts. You'll never know what's coming.

Download on the App Store Requires iOS 27
How it works

Three taps from "ooh" to a gift they'll love.

1

Spot it

See something you'd love? Point your camera at it, paste a link from any store, pick a photo, or jot down an idea. It lands on your list with a real picture.

GiftWhimsy camera recognizing a pair of trail runners, with a Found it card and an Add button
2

Wrap it

Browsing Mom's list? Tap Wrap it and the gift is yours to give. Everyone else in the circle sees it's handled, so nobody buys the same thing.

The Wrap the kettle sheet with I'll get it myself selected and a Wrap it button
3

Keep it a surprise

Your own list never shows what's been wrapped. The surprise holds until the moment you hand the gift over.

My Wishes: a grid of wishes, with the Surprise Shield mark beside the title
The Surprise Shield

You'll never see what's been wrapped.

Not in the app, and not anywhere your iPhone shows your list. It isn't a setting you can flip by accident. It's how GiftWhimsy is built.

The appWidgetsLock ScreenSiriSpotlightGift Genie
iPhone Duo

Open it up. Your list becomes a book.

On iPhone Duo, GiftWhimsy opens into two pages. The page you're on sits on the right, the one you came from stays on the left, and anything you can do open, you can do closed.

GiftWhimsy on the iPhone Duo cover: My Wishes in two columns with the tabs down the right edge
ClosedThe GiftWhimsy you know, on the cover.
GiftWhimsy on the open iPhone Duo: My Wishes running across two pages, with the same size cards on both
OpenTwo pages, one list.

The list stays beside the wish

Open a wish and the list you came from stays on the left page. Tap another and the right page turns. Wrap it sits under your thumb, right where it is when your iPhone Duo is closed.

A wish on the open iPhone Duo: Mom's list on the left page with the kettle picked; the steel gooseneck kettle on the right page with Mom's note, and Chip in and Wrap it at the bottom of the side bar

Unfold to unwrap

Your Secret Santa match arrives as a wrapped box. Open your iPhone Duo and the lid flies off. Only you see who's inside.

Secret Santa on the open iPhone Duo: the match pops out of a gift box beside the words You're Priya's Santa

Fold to hide

Browsing Mom's list when Mom walks in? Close your iPhone Duo and the cover shows your own wishes. Open it again and you're right where you left off. It stays off until you turn it on in Settings.

The cover showing My Wishes and a message: Hidden. Open your phone to pick up where you left off.

Cover story

Spotting something with the camera? The cover faces whoever's across the counter, so it shows a cheerful decoy instead of what you're pointing at.

The cover showing a gift sticker and the words Nothing to see here. Just admiring the craftsmanship.
Made for giving together

Everything your people need to get it right.

Circles

Family, close friends, the office gift exchange. You choose which circles see each wish.

Circles screen with Family Crew, Secret Santa '26 and Trail Buddies

Chip in

Go in together on something bigger. Everyone sees who's in and how close you are. Pledges are promises; no money moves in the app.

Chip-in for a suitcase record player: $90 of $160 pledged by 3 of 4 people

Gift Genie

Stuck on what to get? Genie suggests ideas from their list and what they love, and it runs right on your iPhone.

Gift Genie suggesting a glass pour-over brewer for Mom, with reasons

Secret Santa

Draw names for your circle in a tap. You'll only ever see your own match.

The real thing

Every wish shows what it actually is: a sticker cut from your photo, the store's own picture, or a tidy icon for ideas.

Never miss the day

Birthdays and holidays live on each person, so you can see who's coming up and what's still unwrapped.

Private by design

Your lists stay yours.

Stored in your iCloudYour lists sync through your own iCloud account.

Genie stays on deviceGift ideas are worked out on your iPhone.

No adsAnd no third-party analytics watching you shop.

Only your circlesWishes are shared with the people you invite, and no one else.

GiftWhimsy app icon

Start your list.

Add a few things you'd love, invite the people you give to, and let the surprises begin.

Download on the App Store